New F5 offerings for AWS: flexible hourly billing options;
orchestration and management solution; and Test Drives to provide
strategic application testing at no additional charge
STORY HIGHLIGHTS
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F5 customers can deploy application services across cloud and hybrid
IT systems with maximum flexibility.
-
With F5’s utility billing offerings on AWS, customers only pay
for what they use—spinning up or down instances as needed—to optimize
overall costs. Customers can choose hourly pricing or pursue a fixed
cost model through the previously announced perpetual license
approach. As the first step, F5 is providing use of its BIG-IP®
Local Traffic Manager™ (LTM™) Virtual Edition
software through the AWS
Marketplace at no additional charge for a limited time.
-
F5 is adding its management and orchestration tool, BIG-IQ™
Cloud, to the AWS Marketplace, as well as the first in a series of F5
Test Drive demonstrations, showcasing BIG-IP support for
SharePoint deployments.
LAS VEGAS--(BUSINESS WIRE)--
AWS re:Invent – F5
Networks (NASDAQ: FFIV)
announced today an hourly billing model for its BIG-IP®
Virtual Editions, and availability of its BIG-IQ™
Cloud orchestration product in the Amazon Web Services (AWS)
Marketplace.
By introducing flexible billing options for BIG-IP Virtual Editions, F5
provides customers with the ability to spin up (or down) application
delivery infrastructure and services as needed. Organizations can
quickly and seamlessly enable application-focused capabilities—such as
cloud bursting, cloud-based app development and testing, and moving
entire application workloads to the cloud—without requiring the up-front
investment previously associated with such tasks. As its first utility
billing solution available, F5 is offering promotional use of its BIG-IP®
Local Traffic Manager™ Virtual Edition at no additional
charge ($0 per hour) for a limited time in the AWS Marketplace, with
other solutions to follow.
Today’s news is aligned with the recently announced F5
Synthesis™ architectural vision, which promotes
simplified business models and licensing options, enhancing the value of
F5® solutions for customers. The new offerings build on F5’s previously
announced solution on AWS, available in a “Bring Your Own License”
(BYOL) model. Now, the BIG-IQ Cloud orchestration solution is also
available for AWS through BYOL. In addition, a number of Test Drive
demonstrations will be available at no additional charge to highlight
the benefits of using F5 solutions on AWS to support popular
applications, such as SharePoint and others.
KEY BENEFITS
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Simplified Deployment of Application Services in the Cloud – By
introducing on-demand provisioning, utility billing, and Test Drive
demonstration capabilities, F5 is enabling organizations and
application developers to easily add services to support their
applications.
-
Improved Systems Agility – Pay-per-use models through the AWS
Marketplace enable organizations to maintain elastic Application
Delivery Controller (ADC) infrastructure resources and react quickly
to change. Utility billing and Test Drives from F5 let customers try
out services on a limited basis to determine the best way to support
their specific applications and business needs.
-
Flexible Billing and Reduced Capital Expenses – AWS customers
can pay just for the F5 services they use, lowering overall TCO.
Hourly pricing models remove the need for up-front capital expenses,
making F5’s industry-leading ADC capabilities more accessible to the
growing number of AWS customers. In addition, with BIG-IQ Cloud,
customers are well positioned to automate capacity management for ADC
services, leading to additional cost savings.
-
Enhanced Orchestration and Infrastructure Visibility – BIG-IQ
Cloud enables customers to rapidly deploy and simplify the
orchestration of services in cloud, data center, and hybrid IT
environments. In addition, it provides a centralized view into health
and monitoring statistics for BIG-IP solutions. This delivers a clear
picture of when additional resources are needed to support fluctuating
demands from applications and users.
SUPPORTING QUOTES
“Our vision is simple—if your applications are in the cloud, F5 helps
make sure they are fast, secure, and reliable. We deliver an extensive
portfolio of Software Defined Application Services™, built on
a high-performance fabric of physical and virtual solutions. With
today’s announcement, we’re enabling more types of customers to
efficiently manage and improve application deployments in all types of
AWS cloud environments.”
Alex Rublowsky, Sr. Director of Platforms and Licensing at F5
“As enterprise cloud initiatives become more pervasive, AWS Partner
Network members are providing a broad range of options that add value to
AWS and meet the evolving needs of customers. By adding Test Drive and
hourly billing capabilities, F5’s cloud solutions become more accessible
to organizations pursuing IT flexibility and lower TCO.”
Terry Wise, Director, Worldwide Partner Ecosystem, AWS
“For our purposes, the ability to only pay for what we need—when and how
we need it—brings an extended set of application services within reach.
With F5’s new offerings, we don’t have to commit to specific licenses or
equipment up front, giving us the freedom to move additional IT
capabilities and applications into the cloud without worrying about
prohibitive costs or a lack of control.”
Yamen Bakr, Sr. Infrastructure Architect, Yellow Pages Group
AVAILABILITY AND ADDITIONAL INFORMATION
The promotional
version of BIG-IP Local Traffic Manager VE is available now in the
AWS Marketplace for a limited time at no additional cost. Utility
billing for BIG-IP application services will commence in the first
quarter of calendar year 2014. BIG-IQ Cloud is available now in the AWS
Marketplace through a BYOL model. F5’s first Test Drive for AWS, focused
on supporting SharePoint, is also available now through https://testdrive.f5.com.
To learn more about how F5 enables organizations to realize the full
potential of cloud computing, visit F5 (booth #721) at the AWS
re:Invent conference and go to www.f5.com/products/technology/amazon/.
ABOUT F5
F5 (NASDAQ:
FFIV) provides solutions for an application world. F5 helps
organizations seamlessly scale cloud, data center, and software defined
networking (SDN) deployments to successfully deliver applications to
anyone, anywhere, at any time. F5 solutions broaden the reach of IT
through an open, extensible framework and a rich partner ecosystem of
leading technology and data center orchestration vendors. This approach
lets customers pursue the infrastructure model that best fits their
needs over time. The world’s largest businesses, service providers,
government entities, and consumer brands rely on F5 to stay ahead of
cloud, security, and mobility trends. For more information, go to f5.com.
You can also follow @f5networks
on Twitter or visit us on Facebook
for more information about F5, its partners, and technology. For a
complete listing of F5 community sites, please visit www.f5.com/news-press-events/web-media/community.html.
F5, F5 Synthesis, Software Defined Application Services, BIG-IP, BIG-IQ,
Local Traffic Manager, and LTM are trademarks or service marks of F5
Networks, Inc., in the U.S. and other countries. All other product and
company names herein may be trademarks of their respective owners.
This press release may contain forward looking statements relating to
future events or future financial performance that involve risks and
uncertainties. Such statements can be identified by terminology such as
"may," "will," "should," "expects," "plans," "anticipates," "believes,"
"estimates," "predicts," "potential," or "continue," or the negative of
such terms or comparable terms. These statements are only predictions
and actual results could differ materially from those anticipated in
these statements based upon a number of factors including those
identified in the company's filings with the SEC.

F5 Networks, Inc.
Alane Moran, 206-272-6850
a.moran@f5.com
or
Porter
Novelli
Troy Edwards, 206-770-7025
troy.edwards@porternovelli.com
Source: F5 Networks