New solutions help customers deliver safe, friction-free user interactions
Applications and digital experiences are the defining elements of today’s organizations, representing the most significant and pervasive way businesses connect with their customers. Particularly in an era that has seen a necessary de-prioritization of in-person or location-based commerce, consumer desire for continuously expanding app functionality has only heightened, with APIs being one of the quickest and most efficient means to add features to existing digital offerings. Simultaneously, the protection of customer data remains of utmost importance, even as many security teams struggle to keep pace with the required skills. The upcoming 2021 Application Protection Report from
“APIs play an essential role in unlocking and extending the reach of digital experiences for organizations in every industry sector—a scenario that, unfortunately, also constitutes a larger attack surface for hackers,” said
Combining Strategic Fraud Defenses with Leading Application Security
Just over a year ago, F5 acquired Shape Security, expanding its SaaS offerings in application security and gaining a powerful AI analytics platform in the process. With today’s announcement, F5 is highlighting three related SaaS solutions that leverage unique data and machine learning capabilities to streamline customer experiences by removing login friction for users while guarding against fraud: Device ID, Shape Recognize, and Shape AI Fraud Engine (SAFE). Notably, these easy-to-deploy solutions take advantage of Shape’s core technologies and vast expertise protecting the world’s top institutions. These innovations join F5’s growing application security portfolio, also enhanced through other strategic acquisitions such as NGINX—with solutions like NGINX App Protect supporting DevOps’ use of containers, microservices, and CI/CD pipelines—and, more recently,
Device ID is a real-time, high-precision device identifier that helps customers better understand the devices interacting with websites and mobile apps. The solution uses advanced signal collection and proven machine learning algorithms to assign a unique identifier to each device based on its browser, OS, hardware, and network attributes. For returning devices, usage behaviors can be analyzed to facilitate the reduction of fraud and a smooth experience for known good users—meaning they can spend more time enjoying digital experiences and less time proving (and re-proving) device legitimacy. Previously free to Shape customers, the solution is now being made available to all F5 customers at no charge, helping jumpstart customers’ data and analytics journey with security.
Shape Recognize leverages the intelligence of Shape’s extensive telemetry, building on the capabilities of Device ID with insights around login history, environment, and integrity across the network to further enhance the consumer experience and remove authentication friction. The solution delivers top-line revenue through recognition of legitimate users, rescuing known, good consumers from the frustration of excessive logins and reauthentication. Recognize achieves this by accurately identifying returning consumers and other legitimate users in real time through the power of deep analytics, behavioral and contextual awareness, and the broad reach of the Shape network. With this level of insight, web and mobile applications can dynamically reduce or eliminate login friction, leading to increased revenue and vastly improved consumer convenience.
Shape AI Fraud Engine (SAFE) uses a closed-loop machine learning approach to detect and block fraud in real time. SAFE identifies and stops account takeover, malicious account origination, exploitation of stolen accounts, and other fraudulent activities. Powered by Shape’s AI engine and data-driven insights generated from evaluating over a billion transactions a day, SAFE seeks out and eliminates fraudsters’ efforts across all points of the user journey, including login, account creation, and additional activities that could otherwise serve as potential targets. As a fully managed service, SAFE also reduces the often-overwhelming workload on fraud teams, blocking threats that would otherwise require costly investigation and remediation.
For additional perspective on today’s news and F5’s approach to security, please see Haiyan Song’s blog, Secure Your Apps and APIs. Everywhere.
Supporting Quotes
“Physical and digital convergence in our everyday lives, such as the delivery of goods and services, has brought about exponential data growth,” said
“Application security is about much more than stopping the next big breach,” said
About F5
F5 (NASDAQ: FFIV) is a multi-cloud application security and delivery company that enables our customers—which include the world’s largest enterprises, financial institutions, service providers, and governments—to bring extraordinary digital experiences to life. For more information, go to f5.com. You can also follow @F5 on Twitter or visit us on LinkedIn and Facebook for more information about F5, its partners, and technologies.
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